For the past few weeks, Amore Amore – the Italian edition of Dan Rhodes’ Anthropology – has been making itself comfortable in the upper reaches of the Italian paperback chart. It was even the Christmas number 3. In these troubled economic times, publishers the world over will be watching this unexpected development, and wondering how they can emulate this success. Well, we’re going to let them in on the secret. Here’s how to do it:
1. Acquire the rights to Anthropology by Dan Rhodes. Speak to the Canongate rights department about this. Be sure to pay a decent amount, to start things off on a friendly footing.
2. Get the right translator for it – someone who really gets the book.
3. Package it so it’ll be the kind of thing that booksellers want to stock, and people want to pick up.
4. Price it correctly. This is the part of the process where so many publishers fall down. It’s a short book, and this should be reflected in the price. The Italian edition is €5. Perfect. Do not get this wrong.
5. Get a superb publicist on to it – one who will get it featured in Vanity Fair, Marie Claire, and all the important local titles – particularly those with a youthful readership.
6. Sit back with a gin and tonic and wait for the book to set up camp in the Top 10. When it does, continue to sit back with a gin and tonic as you bask in the glory of success. Easy.
Thanks to Fiammetta, Martina, Daria and everyone else at Newton Compton for getting it right.
In other Anthropology news, several of the stories have been included in the Swiss anthology Mit Geschichten durchs Jahr, which has a story for every day of the year. Published by Diogenes, this is Anthropology’s first outing in German – though there is now sure to be an unseemly stampede as publishers battle for the rights to the whole book. Let’s hope they won’t have to call a krankenwagen.
That’s enough about past glories. Eagle-eyed Rhodes-watchers will have noticed that we’ve been working around the clock and have come up with a dramatic new design for the site in anticipation of his new book, This Is Life, which is due out in a few weeks. More news on that as it breaks…
Happy reading.





